Our Team
EF’s Team Members are Experts in Senior Living
Our principals and staff have outstanding reputations and hundreds of years’ combined experience advising, operating and owning senior care facilities.
We’ve helped over 180 facilities with administrative, clinical, back office and financial support.
Matt Muratore, LNHA
Founding Partner, EF Senior Care
President EF Investment Company, LLC
Matt Muratore, LNHA
Matt Muratore started working in a skilled nursing home when he was still in high school and continued working in senior care facilities throughout college. He became a licensed nursing home administrator in 1991. For the past 34 years, Matt has dedicated this professional life to improving the quality of life for residents of senior care facilities across Massachusetts including executive roles in over a dozen facilities.
Matt’s commitment to service extended beyond caregiving into public service in 2010 when he was elected to the Plymouth, MA Select Board. In 2014, Matt was elected as the State Representative from First Plymouth District, a position he held for 10 years.
As the only elected Licensed Nursing Home Administrator in the State Legislature for a decade, Matt makes sure the voices of the vulnerable and those committed to serving them are heard at the highest levels of state government. Matt served on the 2019-2020 Massachusetts Nursing Facility Task Force, and after leaving office in 2025, was appointed to both the Assisted Living Residences Commission and the Rest Home Governance and Regulatory Structure Task Force that are shaping the future of senior care across the Commonwealth.
So if you’re looking for someone who operates at the nexus of high quality care, outstanding facility operations, and an understanding of the government’s role in supporting these outcomes, give Matt a call. No matter where you live in the State, Matt’s committed to helping you.
Joseph Veno, LNHA
President
EF Senior Living Management, LLC
Joseph Veno, LNHA
Before Joe Veno graduated high school, he’d already held numerous positions in skilled nursing facilities starting as a dietary aide, then a cook, then in housekeeping and maintenance, and finally as a ward clerk. So you know that he has been committed to caring for elders and other vulnerable residents for most of his life. He later served as a supply coordinator, an assistant administrator and, in 1996 when he graduated from college, he was licensed as a Nursing Home Administrator in Massachusetts. Since then he’s served as the permanent or interim administrator in over a dozen skilled nursing facilities. The hallmark of Joe’s professional career has been a commitment to delivering outstanding care. Joe believes that high quality care is the purpose of our industry and the foundation of any financially sound operation. This belief led him to found and operate his own nursing home management company for 11 years.
Joe joined our team in 2020 because he recognized a set of values in the EF principals that aligned with his own, and he saw an organization with the breadth and resources to help more facilities deliver better care for more residents across Massachusetts. Joe’s not afraid to jump into challenging situations, roll up his sleeves, and work around the clock with our clients to ensure high quality care. And he does this with humor, candor, and passion, as his many trusted clients will gladly attest.
So if you’re experiencing a crisis or want to avoid one, give Joe a call. When you’re done working with him, you won’t just have solved a problem and gained a professional colleague, you’ll have made a friend.
Mike Nickolaus, MBA
Partner & Chief Executive Officer
EF Senior Care
Mike Nickolaus, MBA
Mike Nickolaus is a seasoned executive with over three decades’ experience operating businesses serving regulated industries and the public sector. His management roles stretch from start-ups, through small and mid-size companies, to divisions of multi-billion dollar corporations. And through it all, he’s learned to value and develop team players.
Mike’s experience growing businesses includes marketing & business development, mergers and acquisitions, revenue enhancement strategies, contract negotiations, and operations management.
He’s successfully grown companies through all stages of their business lifecycle by designing and executing creative approaches, developing innovative technology solutions, and building talented, high-performing teams.
So if your team needs strengthening, don’t hesitate to contact Mike. He and his EF colleagues would love to help.
Patrick Flaherty
Founding Partner, EF Senior Care
President, EF & Associates
Patrick Flaherty
Patrick Flaherty stands above the crowd. And if you’ve met Patrick, at 6’9” tall, you know we mean this literally.
But we also mean this figuratively. After captaining the Brown University basketball team, Patrick worked at several technology companies after graduation. Patrick then decided he wanted to make a more direct impact on those in need, so he started a home health care business that has grown to 150 caregivers who’ve helped hundreds of individuals and their families during some of the most vulnerable times in their lives.
But Patrick didn’t stop there. When Patrick met Bob Eisenstein and Matt Muratore, he identified people who shared his work ethic and ethos about being caregivers first, and business people second. Together, they launched Eisenstein Flaherty & Associates with the goal of helping senior care facilities deliver better care to as many residents as possible. And they’ve succeeded. Since 2018, they’ve consulted with over 100 facilities in Massachusetts helping them improve clinical outcomes while strengthening their bottom lines.
And Patrick’s commitment to the community is as big as he is. In addition to running two successful businesses, in 2019, he ran for and was elected to the Plymouth, MA Select Board. Patrick’s contributions to his community and industry were recognized in 2022, when Patrick was named a “Future Leader” (40 Under 40) by Skilled Nursing News for his achievements in the field.
So if you’re responsible for operating a senior care facility and need some help, don’t hesitate to give Patrick a call. He’ll be more than happy to look over your shoulder and give you some helpful advice.
Beth Manny
VP of Revenue Cycle Management
EF Senior Care
Beth Manny
Beth Manny has been working in the Senior Living Industry since college while pursuing her Accounting Degree. She began at a hospital-based Skilled Nursing Facility cutting her teeth with Payroll, Accounts Payable and Billing. She then assisted with the start-up of the Business Office and Admission Process for a newly-built, 183-bed SNF where occupancy went from zero to 90% in a few weeks. She continued her career managing Accounts Receivables in various settings including short term rehabilitation centers, long term care facilities, and a neuro-behavioral facility where she was responsible for obtaining out of state and new provider contracts. She subsequently managed and mentored a team responsible for marketing.
Across 30 years, Beth has directed and developed multiple Central Business Offices for groups of senior living facilities including turning around underperforming ones requiring new systems and procedures.
If you need a comprehensive review of your Revenue Cycle approach to optimize collections and minimize bad debt, call Beth. She’ll review your accounts receivable operation, identify your strengths and weaknesses, and improve your cashflow. If you need more hands-on help, Beth leads an experienced team that can take on this responsibility for you and your facility.
In either case, give Beth a call and let Manny show you the money.
Danielle Kaufman, LNHA
VP of Finance
EF Senior Care
Danielle Kaufman, LNHA
Danielle Kaufman has held numerous finance roles in the Long Term Care and Skilled Nursing industry since graduating college with her Accounting degree. During that time, she’s grown the scope of her capabilities, the size of her responsibilities, and the respect of her staff and colleagues.
Starting in Accounts Payable and Staff Accounting roles for a management company with a portfolio of a dozen facilities, she advanced through Regional Controller positions before serving as Director of Finance for an operator with over 50 different corporate entities across three states.
As further testament to her professional drive, Danielle became a Licensed Nursing Home Administrator in 2010 to better understand how centralized finance functions interface with facility operations and to serve as an interim Administrator in various facilities when her company needed her.
Whether you need help developing budgets, improving accounting processes, streamlining cash management operations, implementing timely financial reporting, delivering required regulatory submissions, or training your finance and accounting team, Danielle is willing and able to help.
For over 20 years, Danielle has improved the finance operations of dozens of facilities and, as an administrator herself, knows how a quality finance department can coordinate with and help frontline facility managers.
Whether your finance department needs a check-up or an overhaul, give Danielle and the EF team a call.
Joe Silva, LNHA
VP of Operations
EF Senior Care
Joe Silva, LNHA
Joe started in the healthcare field developing and implementing an integrated marketing and admissions program for a local Long Term Acute Care Hospital to great success. He then took those skills into the Skilled Nursing industry where, like many of us, he became “hooked”.
After completing his Administrator-in-Training program, he began a rapid climb from managing a single facility, to overseeing 8 facilities, to executive responsibility for a portfolio of 21 Skilled Nursing Facilities across Massachusetts and Rhode Island.
Joe achieved this success because of his disciplined, systems-oriented approach that helps organizations diagnose, develop solutions, and implement programs that deliver desired outcomes.
Joe joined our team in 2024 because he recognized that EF Senior Care’s values, including first and foremost a commitment to quality care, aligned with his own.
We’re delighted Joe saw that because we saw the same in him.
And we’re particularly excited that our clients will have a chance to work with Joe. We trust they’ll be equally impressed with the support he can provide to them and their organizations whether they operate a single facility or dozens.
Danielle Dang, RN
VP of Clinical Reimbursement
EF Senior Care
Danielle Dang, RN
Danielle Dang is recognized as an expert among long-term care operators and clinicians for Reimbursement and Regulatory matters, Audits and Analysis, Enhancing Operational Efficiency, Education and Training, and Technology deployments. Danielle combines clinical expertise with regulatory reimbursement knowledge to assist clients with developing high-performing financial operation teams, and she has trained and supported thousands of clinicians, financial professionals, Administrators, and Operators.
As a Registered Nurse with over two decades of work experience, she has worked in MDS Coordination/Case Mix, Clinical Reimbursement, Compliance, Denials Management, and Billing for large long-term care organizations across numerous states. She has been involved in the RAI PPS process since 1997 and has considerable expertise in the MDS and RAI process, the prospective payment system (PPS/PDPM), MDS Medicaid Case Mix, MMQ, and ICD-10 from both the clinical and financial perspective.
Danielle also provides EHR database management, clinical configuration, business process maintenance, and technical support. She enjoys applying her passion for organization, data, and software to serve the long-term care community, including developing custom documentation systems to improve nursing efficiency and productivity and reduce unnecessary caregiver burden.
If you need help optimizing reimbursement, ensuring compliance and billing integrity or strengthening your financial operations team, Danielle can help.
Joe Jazab
Director of Plant Operations
EF Senior Care
Joe Jazab
Joe Jazab has 17 years’ experience managing the physical plants of senior care facilities across Massachusetts and New England including overseeing large facility projects, renovations, and multi-million dollar capital budgets.
Rooted in hands-on expertise maintaining facility equipment and systems, hiring and training maintenance and housekeeping staff, and overseeing countless deficiency-free life safety, HUD REAC and JCAHO surveys, Joe brings the knowledge and team building skills needed to cost-effectively and compliantly maintain and upgrade your facilities.
Joe has served on the MassMAP Steering Committee for 10 years helping guide cooperative disaster planning for healthcare facilities.
Whether you need help with a planned improvement project, insights into cost-effective ways to extend the life of building systems, practical training for your maintenance staff, or someone to roll up their sleeves and help in an emergency, Joe’s your guy.
Curtis McKeown, LPN, RAC-CT
Regional Clinical Reimbursement Manager
EF Senior Care
Curtis McKeown, LPN, RAC-CT
With the transition from Massachusetts’ MMQ system to the federal MDS system several years ago, combined with unprecedented financial pressures on Skilled Nursing Facilities, clinical reimbursement expertise has become a top priority for facilities seeking to remain financially viable.
Luckily for EF Senior Care and our clients, we have Curtis.
Over his career, Curtis has specialized in the complex areas of clinical reimbursement to ensure that MDS processes are fully compliant, that EHR systems efficiently and accurately document care delivery, and that staff have the training and a knowledgeable resource when questions arise.
Most importantly, Curtis understands the importance of coordinating across all of a facility’s departments to ensure smooth workflows and cooperation while maximizing financial recovery.
If you’d like to ensure you have a well-functioning, compliant reimbursement program, reach out to Curtis. He can provide you with the same comfort that he provides us and our clients.
Crystal Louro
Business Office Services Manager
EF Senior Care
Crystal Louro
Crystal Louro has been working in the Senior Living industry since college when she got her first skilled nursing facility job as the part time night receptionist.
From there, she worked her way into the business office becoming an expert in accounts payable, accounts receivables and resident personal needs accounts before becoming an Assistant Business Office Manager. While Crystal loved working in a facility and interacting with the residents and their families, when the need arose, she shifted into a central billing office role to help turnaround multiple underperforming facilities that required new systems and procedures to remain compliant with state regulations.
She subsequently moved to a Medicare Advantage senior health plan where she served as a SNF Provider Relations Representative for almost a dozen years using her expertise to educate and train staff with numerous operators on properly submitting reimbursement claims.
With her in-depth knowledge of all aspects of business office operations and reimbursement, EF Senior Care was delighted when Crystal joined us as an invaluable member of our Business Office Services team.
Nicole Kollman, LPN
Clinical Nurse Consultant
EF Senior Care
Nicole Kollman, LPN
Nicole has been a Licensed Practical Nurse for nine years and has extensive experience in long-term care leadership, regulatory compliance, infection control, wound care, and clinical consulting across skilled nursing facilities in multiple states.
She has a proven ability to support facility turnarounds, prepare organizations for CMS and Massachusetts Department of Public Health surveys, and implement quality improvement initiatives.
Nicole’s experience includes working with Special Focus Facilities and collaborating with leadership teams to improve clinical outcomes, regulatory compliance, and operational efficiency. She also designs and delivers staff education and training and develops policies and procedures.
Nicole was recognized as a “2026 Future Leader” by Skilled Nursing News.
Laura Chochrek, RN
Clinical Nurse Consultant
EF Senior Care
Laura Chochrek, RN
For over two decades, Laura Chochrek, RN, has provided quality nursing care to the Commonwealth’s most vulnerable residents across the senior care continuum.
From memory care units to assisted living residences to skilled nursing facilities to home health providers, Laura’s responsibilities have grown from unit manager to quality care coordinator to Resident Care Director to Director of Nursing. Today, she puts this extensive experience to use for our clients regardless of their needs.
Among her strengths, Laura’s passionate about continual professional development and is a Certified Dementia Practitioner, a Certified Infection Preventionist, and has trained in serving the emotional, social and psychological needs of residents through the Schwartz Center for Compassionate Healthcare. She has developed and delivered CEU programs to improve clinical growth, rolled out comprehensive clinical programs in new facilities, and delivered deficiency-free surveys.
If your facility’s clinical team could benefit from a third-party review, additional training, or a “cool hand” in a time of crisis, Laura is standing by to help.
Steve Caravana, RN, BSN
Clinical Nurse Consultant
EF Senior Care
Steve Caravana, RN, BSN
With 36 years in the Army Reserve as a trained Combat Medic, 7 years as an ICU nurse in a V.A. Medical Center, and 25 years as a Massachusetts DPH surveyor, Steve knows what it’s like to deliver patient care in times of crisis.
Steve’s passion for quality care continues at EF Senior Care where he serves as a Clinical Nurse Consultant helping our clients prepare for mock surveys, enhance their policies and procedures, develop and implement plans of correction, and train their staff.
If you want to get a surveyor’s perspective before the surveyors walk through your door, Steve’s expert eye is just a phone call away.
Tricia Scruton, RN, BSN
Clinical Nurse Consultant
EF Senior Care
Tricia Scruton, RN, BSN
For over 40 years, Tricia Scruton, RN, has led long-term care clinical teams across skilled nursing facilities, assisted living facilities, rest homes, correctional health and regulatory organizations. Her responsibilities cover the spectrum of clinical management and care delivery for private facilities as well as managing compliance reviews on behalf of MA DPH where she trained new surveyors.
Her perspective ensures the facilities she worked at, monitored, and now supports at EF Senior Care receive in-depth assessments, targeted recommendations, and appropriate training and interventions to ensure the delivery of high quality care. Few nursing professionals in Massachusetts bring the depth of long-term care expertise and insights that Tricia does.
Bob Eisenstein, LNHA, LICSW
Founding Partner, Emeritus
EF Senior Care
Bob Eisenstein, LNHA, LICSW
Bob Eisenstein’s adult life has been spent caring for the physical and mental wellbeing of others. In addition to being a Licensed Nursing Home Administrator since 1990, Bob earned two Masters’ degrees in Social Work and in Public Health from Columbia University and has been a Licensed Independent Clinical Social Worker in Massachusetts since 1995. Bob has experience in a variety of settings including mental health centers, acute care hospitals, skilled nursing facilities and senior living communities. He was recognized as the MASS-ALA “Executive Director of the Year” and served as an adjunct professor at Fisher College and Quincy College for many years.
In 2018, Bob put his skills, passion and caring demeanor to work by co-founding EF Senior Care to provide expert services to skilled nursing and senior living facilities across the Commonwealth. Under his leadership, EF Senior Care has helped hundreds of owners and administrators address challenges with their culture, caregiving, and compliance, allowing their facilities to deliver better outcomes for the residents and families they serve.