EF Senior Care Co-Founder Matt Muratore Appointed to Massachusetts Assisted Living Association Board of Directors

Plymouth, MA – (November 5^th, 2025) – EF Senior Care is proud to announce that Co-Founder Matt Muratore was recently appointed to the Board of Directors for the Massachusetts Assisted Living Association (Mass-ALA). 

Matt’s appointment reflects his experience and knowledge from a 34-year career in the senior living industry and 14 years of public service including as a Plymouth Select Board member followed by five terms as the State Representative for Plymouth’s First District.

Brian Doherty, President and CEO of Mass-ALA stated, “Mathew’s experience in both senior living and public service brings invaluable perspective to our board.  Each member of our board possesses unique expertise and passion for advancing the continuum of care for senior living and we look forward to working together to advance policies and initiatives that ensure residents across Massachusetts are treated with dignity and respect.”

Matt currently serves on the Massachusetts Assisted Living Residence (ALR) Commission which was formed as part of the landmark long-term care legislation passed last year and signed by Governor Healey.  The Commission was tasked with developing sustainable solutions for improving access and quality of care across the Commonwealth’s 250+ Assisted Living Residences which serve over 16,000 residents.

Matt invites ALR stakeholders, residents, families, facility owners and operators to reach out to him with any ideas and recommendations for improving the industry.  He can be reached at Mathew@EFSeniorCare.com.

About EF Senior Care

EF Senior Care is the premier senior living industry consulting firm of operators, owners & innovators who support the industry by providing clinical, back office, operational and financial consulting for skilled nursing and assisted living facilities.  We pride ourselves in putting “Care” first in everything we do.  Based in Plymouth, MA, with a focus on the Commonwealth of Massachusetts, we’ve helped hundreds of facilities improve their delivery of care, operational efficiency, and profitability.  More information about EF Senior Care is available at EFSeniorCare.com.

About Mass-ALA

The Massachusetts Assisted Living Association (Mass-ALA) is the voice of assisted living in Massachusetts, representing certified assisted living communities of all sizes and service models across the Commonwealth, providing information and education, and advocating on behalf of members and the older adults they serve.  A not-for-profit association dedicated to professionally operated assisted living residences that provide housing and services for individuals with varied needs and income levels, Mass-ALA promotes a model of care which treats all residents with dignity, provides privacy, and encourages independence and freedom of choice.  More information about Mass-ALA is available at Mass-ALA.org.

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