Plymouth MA – (November 18^th, 2025) – EF Senior Care is proud to announce that Co-Founder Matt Muratore was recently appointed to the Board of Directors for the Massachusetts Senior Care Association.

Matt’s appointment reflects his experience and knowledge from a 34-year career in the senior living industry and 14 years of public service including as a Plymouth Select Board member followed by five terms as the State Representative for Plymouth’s First District.  Matt previously chaired the Plymouth Council on Aging.

At the state level, Matt served on the 2019-2020 Nursing Facility Task Force that helped develop long-term solutions which were incorporated into last year’s landmark long-term care legislation signed by Governor Healey.  That legislation created the Assisted Living Residence Commission and the Rest Home Governance and Regulatory Structure Task Force, both of which Matt served on this year.

Since its founding in 1949, Mass Senior Care’s mission has been to improve the quality and delivery of long term care services in Massachusetts through research, education and advocacy.  Its members provide housing, healthcare and support for over 100,000 of the Commonwealth’s most vulnerable residents.

Matt will serve a three-year term, and he invites long-term care stakeholders, residents, families, facility owners and operators to reach out to him with any ideas and recommendations for improving the industry.  He can be reached at Mathew@EFSeniorCare.com.

About EF Senior Care

EF Senior Care is the premier senior living industry consulting firm of operators, owners & innovators who support the industry by providing clinical, back office, operational and financial consulting for skilled nursing and assisted living facilities.  We pride ourselves in putting “Care” first in everything we do.  Based in Plymouth, MA, with a focus on the Commonwealth of Massachusetts, we’ve helped hundreds of facilities improve their delivery of care, operational efficiency, and profitability.  More information about EF Senior Care is available at EFSeniorCare.com.

About Massachusetts Senior Care Association

The Massachusetts Senior Care Association represents a diverse set of organizations that deliver a broad spectrum of services to meet the needs of older adults and people with disabilities.  Its members include nearly 400 nursing and rehabilitation facilities, assisted living residences, residential care facilities and continuing care retirement communities.  Forming a crucial link in the continuum of care, Mass Senior Care facilities provide housing, health care and support services to more than 100,000 people a year; employ more than 45,000 staff members; and contribute more than $4 billion annually to the Massachusetts economy.  More information about Mass Senior Care is available at MASeniorCare.org.

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